Study on the Influencing Factors and Consumer Behaviors of Bicycle Sharing in Beijing

JOURNAL ARTICLE published 11 January 2019 in International Journal of Marketing Studies

Authors: Lijuan Wang | Songbai Liu

Organizational Challenges of Online Customer Co-Creation for Innovation: A Middle-Managers’ Perspective in the Italian Food Context

JOURNAL ARTICLE published 22 February 2021 in International Journal of Marketing Studies

Authors: Carla Rossi

Understanding Consumer Attitudes Toward Web-based Communication Tools

JOURNAL ARTICLE published 25 May 2016 in International Journal of Marketing Studies

Authors: Raghu Kurthakoti | Siva K. Balasubramanian | John H. Summey

Factors Influencing Indonesian Customer Satisfaction and Customer Loyalty in Local Fast-Food Restaurant

JOURNAL ARTICLE published 26 August 2019 in International Journal of Marketing Studies

Authors: Anas Hidayat | Aprilia P. Adanti | Arief Darmawan | Alldila N. A. Setyaning

Coopetition, Resource-Based View and Legend: Cases of Christmas Tourism and City of Rovaniemi

JOURNAL ARTICLE published 6 November 2013 in International Journal of Marketing Studies

Authors: Rauno Rusko | Petra Merenheimo | Minni Haanpää

Comparative Studies of the Football Industries in China and Britain

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Hongquan Li | Houzhong Jin | Guoying Yuan | Chuanchuan Kong | Yongmin Hua | Li Lin

Food Industry Self-Regulation and the Role of the Government

JOURNAL ARTICLE published 30 July 2015 in International Journal of Marketing Studies

Authors: Mamoru Miyamoto | Yayoi Tanaka

The Impact of Competitive Advantage on Purchasing Behaviour: Case of the Algerian User of a Mobile Network

JOURNAL ARTICLE published 22 January 2014 in International Journal of Marketing Studies

Authors: Ahmed Medjedel

Impact of Brand Equity, Advertisement and Hedonic Consumption Tendencies on Cognitive Dissonance: A Mediation Study

JOURNAL ARTICLE published 25 May 2016 in International Journal of Marketing Studies

Authors: Allah Wasaya | Bilal Khan | Muhammad Shafee | Mirza Sajid Mahmood

Managerial Ability, Players’ Cultural Diversity, and Sporting and Economic Performance in English Soccer

JOURNAL ARTICLE published 7 November 2012 in International Journal of Marketing Studies

Authors: Carlo Amenta | Claudio Ballor | Paolo Di Betta

A Model of Strategic Marketing Decision Premises

JOURNAL ARTICLE published 25 May 2016 in International Journal of Marketing Studies

Authors: Linus Osuagwu

Importance of the Corporate Reputation in B2B Context in Iran: An Empirical Study

JOURNAL ARTICLE published 1 November 2011 in International Journal of Marketing Studies

Authors: Alireza Miremadi | Maria Yousefian | Nazila Babakhani | Hiva Fotoohi

The Comparative Analysis of Affecting Factors on Purchasing Domestic and Imported Cars in Iran Market - Using AHP Technique

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Seyed Fathollah Amiri Aghdaie | Ehsan Yousefi

Reinventing Business Growth through Franchising in Developing Economies: A Study of the Nigerian Fast Food Sector

JOURNAL ARTICLE published 21 January 2011 in International Journal of Marketing Studies

Authors: Olafemi Ayopo Olotu | Folorunsho Awoseila

Hallmarking in India: A Major Quality Initiative in the Largest Gold Jewellery Market in the World

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: V. Vijay Durga Prasad

Customer Loyalty and Profitability: Empirical Evidence of Frequent Flyer Program

JOURNAL ARTICLE published 6 November 2013 in International Journal of Marketing Studies

Authors: Enny Kristiani | Ujang Sumarwan | Lilik Noor Yulianti | Asep Saefuddin

The Adoption of the Green Marketing in the Millennium Generation

JOURNAL ARTICLE published 28 March 2016 in International Journal of Marketing Studies

Authors: Flor Madrigal Moreno | Fernando Ávila Carreón | Salvador Madrigal Moreno

Show Me the Money: On Predicting Actual Purchases in Cross-National Sponsorship

JOURNAL ARTICLE published 28 July 2017 in International Journal of Marketing Studies

Authors: Noni Zaharia | Simon Brandon-Lai | Jeffrey James

Global Brand Identity as a Network of Localized Meanings

JOURNAL ARTICLE published 2 March 2017 in International Journal of Marketing Studies

Authors: Elizabeth S. Gunawan | Paul Van den Hoven

Consumers’ Attitudes towards Brand Extensions: An Analysis on Food and Textile Industries in Turkey

JOURNAL ARTICLE published 29 January 2016 in International Journal of Marketing Studies

Authors: Nilay Sahin | Elif Akagun Ergin